How to Test Your Pay per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.
Affecting the general paid search performance are various elements. And Ad copy is one of these various elements. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.
What and How Should You Test”
A lot of elements can be used when conducting a test in your Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. The focus of this article will be the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. For example, think that you are selling home electronics and try these following scenarios:
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.
Test2: Home Electronics:
Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.